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Aesthetic Treatments on The High Street

BAAPS Statement on incentivising patients

As more aesthetics clinics open on the high street offering procedures such as anti-wrinkle injections (e.g. Botox) & Dermal Fillers, the British Association of Aesthetic Plastic Surgeons has raised concerns about the safety of the public who may feel pressurised to have treatments due to incentives such as discounts and time sensitive offers. 

BAAPS Vice President Marc Pacifico said “Anything that could be viewed as incentivising patients to have a procedure, particularly related to time limited offers, or discounts is something BAAPS, the GMC and the Royal College of Surgeons is categorically against. BAAPS have a strict code of conduct for its members relating to advertising and marketing which closely follow GMC guidelines.”

“Examples of good practice would include medically led clinics, where doctors are experienced aesthetic practitioners, and the premises are seeking, or fall under CQC regulation. Furthermore, we strongly recommend a form of psychological screening to be in place prior to any treatment, as well as a cooling off period so prospective patients can contemplate their decision-making before going ahead with a procedure. There should be no active marketing around prices to encourage new patients to have treatments they otherwise may not have considered, however, we recognise that many clinics have loyalty schemes for pre-existing patients.”


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