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BAAPS relaunches website

BRITISH ASSOCIATION OF AESTHETIC PLASTIC SURGEONS RELAUNCHES WEBSITE

BAAPS Unveils New Website to Educate the Public about Aesthetic Surgery

London - 11 December 2006 - The British Association of Aesthetic Plastic Surgeons (www.baaps.org.uk), the not-for-profit organisation established for the advancement of education and practice of Aesthetic Plastic Surgery for public benefit, today unveiled a new, more user-friendly version of their website, which regularly registers over 10,000 visits per month.

According to Douglas McGeorge, consultant plastic surgeon and BAAPS President;

"We felt it was time to update our information to include not only additional functionality such as search facilities but also a more user-friendly format in general. The public can have full access to sections such as 'Individual Operations' to read up on procedures available and safety guidelines are prominently featured."

Developed in response to the growing interest in plastic surgery, the website's 'Individual Operations' section includes a comprehensive overview of some of the most popular procedures available. Aside from laser technology, breast enhancement and reduction, eyelid surgery, liposuction and other procedures, the BAAPS provides information on Botox, male breast reduction and female genital aesthetic surgery.

According to Douglas McGeorge;

"The BAAPS is committed to promoting patient safety and education, and provide reliable, unbiased information to men and women seeking to learn more about cosmetic procedures. Contact information for our entire membership is also available for the public to source their nearest reputable practitioner."

A searchable 'surgeon locator' feature allows the public to find their nearest BAAPS practitioner.

ENDS

The BAAPS (www.baaps.org.uk), based at the Royal College of Surgeons, is a not-for-profit organisation, established for the advancement of education and practice of Aesthetic Plastic Surgery for public benefit. Members undergo thorough background screening before they can join. Information about specific procedures and surgeons' contact details can be found on the web site, or by contacting their advice line at 020 7430 1840. Further materials can be posted to members of the public seeking specialised information.

For all media enquiries, please contact pr@baaps.org.uk

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